And so we bid VeganMoFo adieu. Thanks for everything, VeganMoFo! Get back home safe! And don't forget to write!! :D
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My biggest question in all of this may be, why is the U.S. Government bailing out Domino's!?While Warning About Fat, U.S. Pushes Cheese Sales
By MICHAEL MOSS
Published: November 6, 2010
Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies. Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.
In 1995, the government created Dairy Management Inc., a nonprofit corporation that has defined its mission as increasing dairy consumption by “offering the products consumers want, where and when they want them.”
And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.
Dairy Management, whose annual budget approaches $140 million, is largely financed by a government-mandated fee on the dairy industry. But it also receives several million dollars a year from the Agriculture Department, which appoints some of its board members, approves its marketing campaigns and major contracts and periodically reports to Congress on its work. It also includes the National Dairy Council, a 95-year-old group that acts as its research and communications arm.
Dairy Management runs the largest of 18 Agriculture Department programs that market beef, pork, potatoes and other commodities. Their budgets are largely paid by levies imposed on farmers, but Dairy Management, which reported expenditures of $136 million last year, also received $5.3 million that year from the Agriculture Department to promote dairy sales overseas.
By comparison, the department’s Center for Nutrition Policy and Promotion, which promotes healthy diets, has a total budget of $6.5 million.
Every day, the nation’s cows produce an average of about 60 million gallons of raw milk, yet less than a third goes toward making milk that people drink. And the majority of that milk has fat removed to make the low-fat or nonfat milk that Americans prefer. A vast amount of leftover whole milk and extracted milk fat results.
Dairy Management, through the “Got Milk?” campaign, has been successful at slowing the decline in milk consumption, particularly focusing on schoolchildren. It has also relentlessly marketed cheese and pushed back against the Agriculture Department’s suggestion that people eat only low-fat or fat-free varieties.
In one instance, Dairy Management spent millions of dollars on research to support a national advertising campaign promoting the notion that people could lose weight by consuming more dairy products, records and interviews show. The campaign went on for four years, ending in 2007, even though other researchers — one paid by Dairy Management itself — found no such weight-loss benefits.
“Great news for dieters,” Dairy Management said in an advertisement in People magazine in 2005. “Clinical studies show that people on a reduced-calorie diet who consume three servings of milk, cheese or yogurt each day can lose significantly more weight and more body fat than those who just cut calories.” It was based on research by Michael B. Zemel, a University of Tennessee nutritionist and author of “The Calcium Key: The Revolutionary Diet Discovery That Will Help You Lose Weight Faster.”
The campaign lasted until 2007, when the Federal Trade Commission acted on a two-year-old petition by the Physicians Committee for Responsible Medicine, an advocacy group that challenged the campaign’s claims. “If you want to look at why people are fat today, it’s pretty hard to identify a contributor more significant than this meteoric rise in cheese consumption,” Dr. Neal D. Barnard, president of the physicians’ group, said in an interview.
Agriculture Department data show that cheese is a major reason the average American diet contains too much saturated fat. Research has found that the cardiovascular benefits in cutting saturated fat may depend on what replaces it. Refined starches and sugar might be just as bad or even worse, while switching to unsaturated fats has been shown to reduce the risk of heart disease.
i'm working towards veganism because i believe it takes your body less energy to properly digest plant based foods. and, i love furry animals! and scale-y ones! and feathery ones! etc.etc.etc.It definitely sounds like you're on the right track, Kate! If there are any points you need help on to complete your transition - how to substitute eggs in baking recipes, clearing up that silliness about "getting enough protein", and so on, feel free to drop a line. And remember, veganism is a great choice for your health, the animals, the planet, and basically everything you can think of! :D
I am vegan because I do not believe that there is any humane way to make money off of animals, no matter what “humane meat” promoters say, and I don’t want to feed into any industry that tries to do so. I think veganism is important because, though most people say “to love others you must first love yourself,” I disagree. I think that to love yourself you must first love others, and for me that was a love of animals shown through veganism (and other life choices). It means everything in my life--in short, promoting the vegan movement and helping the wellbeing of animals everywhere is my reason for living. For those around me this means raising awareness about industry practices they would otherwise never know about, and thus raising compassion.Keep them coming everyone! We'd love to hear what veganism means to you.
To be vegan means that I have respect for all living things. To be vegan means that I believe in a peaceful world in which I refuse to partake in an abusive and violent system. To be vegan means that I love Mother Earth and want to make as little impact on her as possible, but make a huge impact with her children (all living things). To be vegan means that I shook up my own way of thinking and now I work to shake up others. To be vegan means that I have discovered a hidden talent for cooking and gardening. To be vegan means that I can taste foods better because there is no nasty dairy coating my poor little tastebuds. To be vegan means that I can sleep better at night.Thanks for sharing your sentiments Andi! And remember vegans, it's World Vegan Month - get out there to educate and celebrate!